In order to foster and perpetuate high ethical standards in the Mortuary Profession, each member of this association hereby pledges himself/herself to adhere to the following rules of Professional Conduct:

* To set an example of good citizenship by honesty and fairness in all dealings.

* To perform all services in a dignified and respectable manner.

* To respect the confidence of every family served.

* To be ever mindful of the welfare of his employees.

* To observe all public health laws and support enactment of all just laws pertaining to the mortuary profession.

* To encourage the scientific advancement of embalming and all phases of the funeral service.

* To refrain from using advertising which could or might foster misunderstandings by the public concerning the fair cost of funeral service.

* To refrain from offering service and/or merchandise to any group or organization that is not offered to the general public, without discrimination as to price.

* To extend any assistance necessary in offering service in individual cases of actual hardship.

* To conduct all services in a manner that will assist the ministry in observing the religious beliefs of the decedent.

* To cooperate and deal fairly with other funeral directors.